5-50. When extending influence beyond the traditional chain of command, leaders often have to influence without authority designated or implied by rank and position. Civilian and military leaders often find themselves in situations where they must task organize teams to accomplish missions. Leaders, especially commanders, engage and communicate via multiple means (face-to-face, print media, broadcast media, social media, and other emerging collaboration technologies) to influence the perceptions, attitudes, sentiments, and behaviors of key actors and agencies. Leaders should personally engage key players to ensure audiences receive messages as intended.